Get Basics of Marketing Management Theory & Practice PDF

By R.B.Rudani

ISBN-10: 8121931681

ISBN-13: 9788121931687

creation To advertising 1 – forty two 2. rising concerns In advertising forty three – sixty six three. advertising setting and insist Forecasting sixty seven – eighty one four. client habit And marketplace Segmentation eighty two – 119 five. Product judgements one hundred twenty – 152 5.1. Product-Related concepts 153 – 174 6. Pricing judgements one hundred seventy five – 189 7. industry advertising combine one hundred ninety – 198 7.1. advertisements 199 – 235 7.2. own promoting And revenues strength administration 236 – 262 7.3. revenues merchandising 263 – 268 7.4. exposure And Public relatives 269 – 283 eight. actual Distribution And Channel Of Distribution 284 – 305 nine. advertising details procedure And advertising examine 306 – 341 10. Rural advertising and marketing 342 – 357 eleven. advertising Of prone 358 – 264 12. components Of Retailing 365 – 387 thirteen. foreign advertising and marketing 388 – 399 14. advertising keep watch over four hundred – 413 15. Analysing pageant 414 – 430 sixteen. Case research – advertising circumstances And research 431 – 448 17. undertaking file In advertising – functional learn 449 – 469 Bibliography

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Basics of Marketing Management Theory & Practice by R.B.Rudani


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